How Soon Is Now: The Interior I like

Berlin (DE) / Installation of group architecture show 'How Soon Is Now' / Installation, lighting / 12 September – 31 October 2014


How Soon Is Now: The Interior I like


12 September – 31 October 2014

Graphic design: Belgrad, Berlin

Judin GalleryPotsdamer Straße 83, 10785 Berlin, Germany


Art Related / Cultural / Civic , Exhibitions / Installations / Performances, Research, Teaching / Lectures / Workshops

Berlin (DE)


How Soon Is Now
‘How Soon Is Now’ is an exhibition by a group of 12 Berlin-based studios of architects, designers and engineers – revisits some themes of the legendary exhibition ‘This Is Tomorrow’ held at the Whitechapel Art Gallery in London in 1956.

Given today’s range of contemporary social, economic and ecological issues in combination with the acceleration of technological change, we are positioned in an inclusive and complex time. If yesterday’s tomorrow is not today, how soon is now? What values and possibilities can we imagine with a more speculative approach that is unburdened by the constraints of everyday practice?

The exhibition will discuss – through spatial interventions and manifestos – what today’s sensibilities and needs might be and where they might be leading. Speculating in antagonistic collaboration HOW SOON IS NOW – initiated by Frank Barkow, Arno Brandlhuber and Sam Chermayeff – sets up a programme for the future.

The Interior I Like
‘The Interior I Like’ by AAS is a two-storey building that shows no remarkable design on the outside. The structure, measuring 4 × 3 × 5 m, is erected using steel studs for dry gypsum walls; a typical material often used for building interiors. On one facade a functioning ventilation system is installed that blows air inside. Consequently, air is released through the skin of the facade, causing air to be circulated on the inside. Although no light shines from within, all four of the facades are lit up in the style of standardised advertising billboards with spots installed in U-profiles.

Through the impenetrable nature of ‘The Interior I like’, Gonzalez Haase AAS explores the notion of the interior as secondary to the practice of architecture. The flat illumination of the walls relate to the experience of architecture as a façade. By using only a working ventilation system, the space is functional only on the most minimal of levels. ‘The Interior I Like’ addresses the discordant relationship of an architecture that cannot be seen from the inside.

A second work, ‘Catastrophe Colours’, is a colour scheme presented in book format and explores the way in which colours and their names are typically associated with a beautiful world. ‘Catastrophe Colours’ seeks to turn this world upside down.


Barkow Leibinger
Brandlhuber+ Görg, Ivanda, Viereckel
Jesko Fezer with Studio for Experimental Design
Christoph Gengnagel
Fehling Gogel
Gonzalez Haase AAS
Konstantin Grcic
J. Mayer H. with Marc Kushner
June-14 | Meyer-Grohbrügge & Chermayeff
Ludwig Leo
Sauerbruch Hutton
Something Fantastic with Friedemann Heckel


Photographs: Jan Bitter