Via IV Novembre, 9, 55042 Forte dei Marmi (LU), Italy
Photographs by Diego Laurino
The Forte dei Marmi space emphasis the existing almost corridor like space.
Floor, walls and ceiling are covered generally in a monochrom grey tone.
A tool of seaside colours found on the Tuscan coastline have been developed to create a room rhythm through highlighted coloured sequences.
Two-toned colour stripes are applied on each room surface from floor over wall to ceiling, a continuous line, underlining functional zones: an entrance showcase in blue and green; a black and white vitrine niche for leather goods which complement the existing architectural pillars in the centre; and a blue-yellow combination for the changing room with integrated seats at the back area.
The mirrored back wall creates an endless continuity while the front entrance facade has been fully glazed to bring the maximum natural light in. Two linear artificial cold light lines are fixed directly to the ceiling across the entire space all the way from the full mirror at the back of the store until the front window.
Each coloured area has a lower suspended diagonal warm light line, bringing a warmer touch to the spaces where the costumer is in direct contact with. The coloured warmer areas are used for the elements in relation with the body of the customer, while the grey and colder lighted general space with the metal surfaces is used for the elements in relation with the goods.
The merchandise is displayed via geometric metal structures: vertical elements in sandblasted aluminium, mixed with horizontal elements in high polished steel.