529
2024
001
1999
293
MDC Melanie Dal Canton Cosmetics
2012
Berlin
Germany
Hospitality, Retail

A layered shop space

AAS is working with the architectonic of the existing space. The room is a long extruded rectangle with a high ceiling and two different floor levels with a height difference of 1,3m.

The natural light comes just from the two short sides. The shop is constructed based on the before mentioned attributes.

Entering the shop space, the long perspective view is underlined through the use of repetitive frame openings.

Gonzalez Haase created a series of buffer spaces within stepped up platforms. The steps are hidden in the thickness of the frames. The visitor experiences the space by moving up into the shops depths, gradually discovering the different products.

A prominent thought for the shop architecture was to frame and isolate the contained objects on display. When the public enters into the space and light, as they approach, their attention will be directed toward the objects for sale.

The design designates long slices of the floor plan to separate programs, creating with a linear compilation a space that is literally layered from one end to the other.

The light filters through the complexity of the framed zones recalling the historical effect “sfumato”.

https://mdc-cosmetic.de

Realised:
September 2012

Address:
Knaackstrasse 26, 10405 Berlin, Germany

Status:
Completed

Credits:
Photographs by Mirko Zander


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