Entering from the exhibition gallery into the museum shop, AAS creates an entrance situation, a transit space, from the gallery into the shop.
One main thought for the shop architecture is to frame and isolate the contained objects on display. The public enters into the space and its light, then, when approaching, their attention will be directed on the objects for sale.
Gonzalez Haase is working with the architectonic of the existing space. The room is a long extruded rectangle with a high ceiling and one long side-wall which lets natural light in. The shop is constructed based on the mentioned attributes.
The space has two large scaled furniture elements, which are formulating the space:
A monumental wall shelf for books and products. With its strong vertical partitions it structures the space and frames the exposed objects. The second element is a serpentine middle island which contains various blocks defined by horizontal partitions.
The lighting continuously follows the axis of the space until it penetrates the suspended mezzanine. The wall along the light line, fades from white to ‘medium grey’, which contributes to this degradation of brightness along with the light tubes. The darker atmosphere of the suspended room provides different functions, such as an education area or a multimedia gallery.
Inside of the suspended mezzanine are two ceiling-high glass walls. The one facing the shop works as projection screen for art videos, and as information area. The other glass is a window into the gallery space.
Photographs by Thomas Meyer – Ostkreuz