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12.09.2014 HOW SOON IS NOW – OPENING

HOW SOON IS NOW
is an exhibition by a group of 12 Berlin-based studios of architects, designers and engineers – revisits some themes of the legendary exhibition This Is Tomorrow held at the Whitechapel Art Gallery in London in 1956.
Given today’s range of contemporary social, economic and ecological issues in combination with the acceleration of technological change, we are positioned in an inclusive and complex time. If yesterday’s tomorrow is not today, how soon is now? What values and possibilities can we imagine with a more speculative approach that is unburdened by the constraints of everyday practice?
The exhibition will discuss – through spatial interventions and manifestos – what today’s sensibilities and needs might be and where they might be leading. Speculating in antagonistic collaboration HOW SOON IS NOW – initiated by Frank Barkow, Arno Brandlhuber and Sam Chermayeff – sets up a programme for the future.

Barkow Leibinger
Brandlhuber+ Görg, Ivanda, Viereckel
Jesko Fezer with Studio for Experimental Design
Christoph Gengnagel
Fehling Gogel
Gonzalez Haase AAS
Konstantin Grcic
J. Mayer H. with Marc Kushner
June-14 | Meyer-Grohbrügge & Chermayeff
Ludwig Leo
Sauerbruch Hutton
Something Fantastic with Friedemann Heckel

By AAS
THE INTERIOR I LIKE
is a two-storey building that shows no remarkable design on the outside. The structure, measuring 4 × 3 × 5 m, is erected by using steel studs for dry gypsum walls; a typical material often used for building interiors. On one façade a functioning ventilation system is installed that blows air inside. Consequently, air is released through the skin of the facade causing air to be circulated on the inside. Although no light shines from within, all four of the façades light up like standardised advertising billboards through spots installed in U-profiles.
Through the impenetrable nature of The Interior I like, Gonzalez Haase AAS explores the notion of the interior as secondary to the practice of architecture. The flat illumination of the walls relate to the experience of architecture as a façade. By using only a working ventilation system, the space is functional only on the most minimal of levels. The Interior I Like discusses the discordant relationship of an architecture that cannot be seen from the inside.
A second work, Catastrophe Colours is a colour scheme presented in book form and explores the way in which colours and their names are typically associated with a beautiful world and seeks to turn it upside down.

Judin Gallery
Potsdamer Straße 83
10785 Berlin

13 September – 15 October 2014
Opening 12 September 2014, 6 – 10pm

Tue to Fri 3 – 6 pm, Sat 11 am – 6 pm
Special opening hours on 19 September: 3 – 10 pm

As part of the exhibition programme, a series of talks will be held every Wednesday at 6pm, starting from 17 September 2014. For further details please visit:

www.howsoonisnow.de
www.nolan-judin.de/exhibitions.html

Press:
Bureau N +493062736102

Graphic design:
Belgrad

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